Rhetorical Physics
Posted on | November 19, 2012 | 12 Comments
by Smitty
If U discuss Ds’ 80 yr old free stuff strategy, Ds say UR racist & estab Rs say UR mean & divisive. This is pure insanity. #tcot #p2 #war
— Matthew Vadum (@vadum) November 19, 2012
More fully: “If you discuss Democrat’s 80 year old ‘free stuff’ strategy, Democrats say you’re racist, and establishment Republicans say you’re mean and divisive. This is pure insanity.”
In the Newtonian realm, we talk about force being the product of mass and acceleration. That’s the 2th Law.
For those who’ve spent the last few years leading a parched herd of horses to water and wondering why they vote for thirst, I’d like to suggest a Newtonian analogy.
The rational, intellectual, economic, historical, patriotic, liberty-oriented arguments that have been offered by conservatives everywhere from blogs to policy have been, well, massive.
Yet those arguments haven’t overcome the acceleratingly negative, emotionally-oriented racial and class-warfare rhetoric of the statists. The Left has a substantially greater negative vector than that of the Right. Remember: enough speed in the wrong direction can weaponize a piece of insulating foam. Similarly, when dealing with people, a nonsensical argument delivered properly can devastate even the truth.
Why?
The facts don’t sell themselves. The stupefying Gramscian trajectory of the last decades has meant that no mass short of the Sweet Meteor of Death is going to budge our benighted electorate.
Thus, without losing any of the enlightened mass that has built up on the Right, the challenge is to uncover our own means of accelerating that mass in the public discourse. For example, had I the budget, I should look to run really short (15 second) spots in swing states at a low frequency, say quarterly. All thse would do is feature a snippet of family dialog pointing out how jacked up the Obama Administration policies are.
Kid: “I want to go to college.”
Parent: “We had to raid the college savings for gas. If you take loans, you’re a slave to the bank. Plus, you’re white, so you get no assistance. Because fairness.”
Vary the theme that liberty is giving way to patronage. Say it sharply, quickly, a thousand different ways.
The physics of the situation are ugly, but turning the inertia around is going to take a long time. Sorry. The quick fix was served with the free lunch. At Ché Bernanke.

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