Posted on | April 5, 2013 | 26 Comments
As of right now, it’s dead. Donald Douglas at American Power and Doug Ross at Director Blue both report that the best, easiest-to-use traffic analytics site failed to renew its domain registration, an error that would require a special kind of stupidity.
Let’s all say a prayer that they can get it fixed, because without SiteMeter, I feel like I’m blogging blind.
People talk about other analytic software as being technologically superior, but here’s the thing: SiteMeter allowed sites to make their traffic data public in real-time. This permitted apples-to-apples comparisons between sites, which was especially helpful information for entry-level bloggers trying to figure out how to grow their traffic.
You could not only know what your own site traffic was at any time, but you could also see who had more or less traffic, and whose links were driving traffic to other sites. Some bloggers (foolishly, IMO) set their SiteMeters to private, as if they were embarrassed to reveal their traffic data, or as if they failed to understand the value of transparency. “No shame in my game” has always been my attitude, and I simply can’t understand why anyone would attempt to conceal their traffic data as if it were a proprietary trade secret.
Constantly checking SiteMeter is a deeply ingrained habit for many of us, an addiction classified as a symptom of Blogger Mood Disorder by Professor William Jacobson, (See also “Site Meter Envy” and “Sitemeterenfreude.”)
There was a time when Technorati was also useful as an analytic tool for bloggers, but they “improved” it until they ruined it, and if SiteMeter has now managed to commit online seppuku, this would represent a real loss to the blogging community.
Ignorance is truly bliss sometimes . . .