The Other McCain

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@Soledad_OBrien’s Unpopularity Destroys Morning Ratings for CNN

Posted on | March 28, 2012 | 36 Comments

Soledad O’Brien, America’s least-popular cable TV news personality

Executives at CNN must be in shock at the catatrophic implosion of their morning lineup, as Starting Point With Soledad O’Brien (7-9 a.m. weekdays) recorded the cable network’s lowest ratings for that time slot in more than a decade. Fewer than 100,000 adults 25-54 tuned in to O’Brien’s program on an average day, according to the latest quarterly Nielsen numbers.

Inside Cable News called the CNN morning numbers “brutal,” and “an epic ratings collapse,” further adding: “CNN cannot continue to hemorrhage viewers like this much longer without taking drastic corrective action.” While industry observers were amazed by O’Brien’s uprecedented unpopularity, the outspoken liberal host’s historically low ratings were a cause for vengeful celebration by conservatives like the Daily Caller’s Jim Treacher:

Every day, @Soledad_OBrien‘s ratings are worse than the last. That means every time you see her, it’s the worst day of her life.

O’Brien inspired widespread mockery from conservatives earlier this month when she embarrassed herself in an attempt to argue with editor Joel Pollak, whose site exposed President Obama’s ties to the late Professor Derrick Bell, an academic radical notorious for promoting so-called “critical race theory.”

Update (Smitty): linked by Don Surber:

Soledad O’Brien’s unpopularity is symptomatic of how out-of-touch CNN is. The network lost its credibility with conservatives, who are the core audience for cable TV news. MSNBC at least can get frat boy libs to tune in at night. CNN? It has to stick TVs in dental offices, airports and gas chambers to get people to watch. If I were about to be executed, I would say, hurry up. Wolf Blitzer is coming back on.



36 Responses to “@Soledad_OBrien’s Unpopularity Destroys Morning Ratings for CNN”

  1. Adjoran
    March 28th, 2012 @ 8:21 pm

    Good.  For her to pretend she’s intelligent is an affront to anyone with two brain cells to rub together.  Glad the audience is catching onto her.


  2. smitty
    March 28th, 2012 @ 8:29 pm

    @rsmccain:twitter : Why are you crushing this lady’s Katie Couric aspirations?

  3. JeffWeimer
    March 28th, 2012 @ 8:37 pm

    I tuned her out after watching her absolutely atrocious behavior interviewing attendees to the 2008 GOP convention. The look of disgust on her face as she heard the responses to her questions was unprofessional at best.

  4. ThomasD
    March 28th, 2012 @ 9:00 pm

    The most annoying part about SO is the smugness.  As if she thinks she got her job based on her learned genius and mad journoskilz, instead of her youth, looks, and willingness to tow the party line.

  5. ThomasD
    March 28th, 2012 @ 9:00 pm

     Toe, tow, works either way.

  6. That Mr. G Guy's Blog
    March 28th, 2012 @ 9:04 pm

    @Soledad_Obrien Will Be Headlining Leadership? Conference May 5 Simulcast From Atlanta…

    On May 5, 2012, Soledad O’Brien will be joining an assortment of other famous and semi-famous people in a leadership conference sponsored by Chick-Fil-A. Tim Tebow is slated to be one of the speakers as is Urban Meyer. I was reminded of this conf…

  7. Junk123
    March 28th, 2012 @ 9:18 pm

    I would have guessed that honor went to Suzanne Malvorange

  8. Mike G.
    March 28th, 2012 @ 9:28 pm

     Stacy’s beating on this gal like she was a rented mule.

  9. Evi L. Bloggerlady
    March 28th, 2012 @ 9:29 pm

    Is she White Hispanic or Black Irish?  

    And this is off topic, but this is an image I can do without.

  10. Evi L. Bloggerlady
    March 28th, 2012 @ 9:30 pm

    She is almost as bad as Tabitha Hale.  

  11. Mike G.
    March 28th, 2012 @ 9:31 pm

    If as you say, her ratings have been atrocious all these years, one wonders how she’s keeping her job. She’s either got something on someone at CNN or she has callouses on her knees IYKWIMAITYD.

  12. JeffS
    March 28th, 2012 @ 10:21 pm

    Maybe Al Gore will swap out Soledad for Olbermann. 

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  14. Matthew Sheffield
    March 28th, 2012 @ 11:53 pm

    Not to rain on the parade too much here, but the unpopularity is for two CNN shows, one of which she is not a co-host.

    The shows have lots of other problems besides her and the ratings have been declining irrespective of her stupidity with Pollak

  15. CPAguy
    March 29th, 2012 @ 12:00 am

    She is a liberal…but she is pretty hot…so I will give her a pass…

  16. Just Desserts Watch–Soledad O’Brien’s Ratings Crater « Blog de KingShamus
    March 29th, 2012 @ 12:40 am

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  17. Just Desserts Watch–Soledad O’Brien’s Ratings Crater
    March 29th, 2012 @ 1:01 am

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  18. Evi L. Bloggerlady
    March 29th, 2012 @ 1:38 am
  19. Adjoran
    March 29th, 2012 @ 2:53 am

     A cynic might suggest they had a similar career path.

    Some other cynic, not me.

  20. Adjoran
    March 29th, 2012 @ 2:58 am

    She was hot nearly 20 years ago when she hosted on the G4 network.  Nowadays . . . well, let’s just say make sure you’ve had all your shots, mmmkay?

  21. NobodyowesU
    March 29th, 2012 @ 5:33 am

    Try not to wiki-bullsh*t us next time, mmmkay ? Thanks.

  22. Bob Belvedere
    March 29th, 2012 @ 9:05 am

    Because like most of us here, Stacy is a HATER and a raaaaacist!

  23. Bob Belvedere
    March 29th, 2012 @ 9:06 am

    Indeed, it do.

  24. Duke Chesnut
    March 29th, 2012 @ 9:08 am

    CNN is becomming more irrelevent every month at ratings time. I stopped watching them when they canned Lou Dobbs and Glen Beck. I watched them again after the Earthquake and Tsunami that hit Chile, only to see Rick Sanchez say two stupid things {in english how high is 40 meteres, points to the Galapagos Islands as Hawaii}. After the  hype for E D Hill to join Elliot Spitzer, let down again by the restraints pervert Spitzer put on Ms. Hill. A network ruled by funny talkers and race baiters is destined for the trash heap of what is called Journalism.

  25. Bob Belvedere
    March 29th, 2012 @ 9:10 am

    You stole my thought!…except for the part about G4, as she worked for the old CNET Network.


  26. John W
    March 29th, 2012 @ 12:40 pm


    She will soon be given a new contract with a big raise…

  27. Veldy
    March 29th, 2012 @ 2:21 pm

    The Good news for Soledad is that there are a few towns in Nebraska and Iowa that could use her skills to replace their fire whistles

  28. Stoneyjack
    March 29th, 2012 @ 6:04 pm

    Hags like O’Brien & Couric are stamped from the same rancid dough. Who can stand to watch them?

  29. ThePaganTemple
    March 29th, 2012 @ 7:02 pm

    And now to provide some compare and contrast-

    Limbaugh Announces Ratings Leap On 600 Stations

  30. ThePaganTemple
    March 29th, 2012 @ 7:44 pm
  31. edge of the sandbox
    March 29th, 2012 @ 9:36 pm


  32. Missymarkum
    March 30th, 2012 @ 11:21 am

    Did you see her on Jeopardy a couple of years ago? As stupid as they get.

  33. CNN babes fail « Don Surber
    March 31st, 2012 @ 9:01 am

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  34. gerardv
    March 31st, 2012 @ 6:24 pm

    Why are y ou all being so mean? The only thing she needs to be a perfect bedmate is duct tape.

  35. Tjexcite
    April 1st, 2012 @ 9:37 pm

    Somewhere Miles O’Brien is laughing. He was fired after both him and Soledad was moved of the morning before. She got sent to the farm producing team and he got a pink slip. Now that she is back she still sucks and it will not be long before she is sent packing for real this time.

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