Posted on | March 28, 2012 | 36 Comments
Soledad O’Brien, America’s least-popular cable TV news personality
Executives at CNN must be in shock at the catatrophic implosion of their morning lineup, as Starting Point With Soledad O’Brien (7-9 a.m. weekdays) recorded the cable network’s lowest ratings for that time slot in more than a decade. Fewer than 100,000 adults 25-54 tuned in to O’Brien’s program on an average day, according to the latest quarterly Nielsen numbers.
Inside Cable News called the CNN morning numbers “brutal,” and “an epic ratings collapse,” further adding: “CNN cannot continue to hemorrhage viewers like this much longer without taking drastic corrective action.” While industry observers were amazed by O’Brien’s uprecedented unpopularity, the outspoken liberal host’s historically low ratings were a cause for vengeful celebration by conservatives like the Daily Caller’s Jim Treacher:
Every day, @Soledad_OBrien‘s ratings are worse than the last. That means every time you see her, it’s the worst day of her life.
O’Brien inspired widespread mockery from conservatives earlier this month when she embarrassed herself in an attempt to argue with Breitbart.com editor Joel Pollak, whose site exposed President Obama’s ties to the late Professor Derrick Bell, an academic radical notorious for promoting so-called “critical race theory.”
Update (Smitty): linked by Don Surber:
Soledad O’Brien’s unpopularity is symptomatic of how out-of-touch CNN is. The network lost its credibility with conservatives, who are the core audience for cable TV news. MSNBC at least can get frat boy libs to tune in at night. CNN? It has to stick TVs in dental offices, airports and gas chambers to get people to watch. If I were about to be executed, I would say, hurry up. Wolf Blitzer is coming back on.