Why P&G Has Gone SJW
Posted on | June 3, 2019 | 22 Comments
Carl Benjamin calls attention to a recent article featuring an interview with Carolyn Tastad, president of the North American division of Procter & Gamble, and the executive responsible for the series of “woke” ads by Gillette. These ads have demonized men for “toxic masculinity,” celebrated female obesity and promoted transgenderism.
What happened to, y’know, companies making profits? Selling products, increasing market share, all the other stuff we expect businesses to do?
None of that matters, according the feminist executive, who says Procter & Gamble’s corporate mission is “advocating for a more equal world”:
We believe that advertising has the power to change mindsets. In many cases, it really influences popular culture because it’s seen so many times and with such frequency. And so a very big part of our gender equality effort is really focused on leveraging our voice in advertising and media. The Gillette campaign, which I’m so proud of, takes on this other important conversation about modern masculinity. . . .
I mean, the role of men matters in this space, right? Men need to play an equally important role as women in eliminating bias, promoting equality, demonstrating positive social and cultural behavior. You know, all too often we talk about gender inequality as a woman’s problem. But it has to be something that is an issue for all of us, it’s about men and women advocating for a more equal world. That’s a better role for all of us.
Notice how “more equal” becomes a synonym for better.
“The best a man can be” is therefore . . . what? Successful? No, it is wrong for men to succeed, because in the zero-sum-game mentality of feminism, male success is always evidence of discrimination against women. If a man gets a promotion, this is because of his “male privilege.” The agenda of “promoting equality” stigmatizes male success. In the interview, Ms. Tastad boasts that half of P&G’s management is female, but why should this corporate quota regime stop at 50%? Why not make it 100%? Because frankly, I can’t imagine why any man would want to work for Procter & Gamble. Ms. Tastad’s company is almost certainly discriminating against male employees, establishing de facto quotas in order to achieve a statistical “equality” (in the same way, and for similar reasons, that Harvard discriminates against Asian students).
In case you missed this news last August:
Procter & Gamble has announced that the number of jobs at the company is at an all-time low, with the headcount down 3.2 percent from last year, with just 92,000 people on the payroll worldwide, down 3,000 from last year.
Under increasing pressure to lower costs following restructuring efforts, the company has reported there will be more job cuts to come as sales growth has failed to turn around. . . .
A new heavily automated site in West Virginia will give opportunity for less employment as the products manufactured won’t be touched by humans until they reach retail stores.
Get woke, go broke, and lose your job to a robot.
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22 Responses to “Why P&G Has Gone SJW”
June 7th, 2019 @ 8:37 am
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June 7th, 2019 @ 8:54 am
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June 12th, 2019 @ 8:52 pm
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June 12th, 2019 @ 11:28 pm
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June 13th, 2019 @ 12:01 am
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June 13th, 2019 @ 12:08 am
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June 13th, 2019 @ 12:21 am
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June 17th, 2019 @ 12:09 am
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June 17th, 2019 @ 12:17 am
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June 17th, 2019 @ 12:28 am
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June 17th, 2019 @ 12:38 am
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June 17th, 2019 @ 12:43 am
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June 17th, 2019 @ 1:05 am
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June 17th, 2019 @ 2:07 am
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June 17th, 2019 @ 3:02 am
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June 17th, 2019 @ 5:03 am
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