Posted on | December 26, 2012 | 46 Comments
Perhaps you’re not old enough to remember the 1999 “Battle in Seattle,” when
mostly peaceful demonstrators dangerous anarchists exercised their First Amendment rights went on a violent rampage in downtown Seattle during a meeting of the World Trade Organization.
What the rioters were allegedly protesting was “globalization,” which at the time was the trendy new left-wing code word for capitalism, in much the same way that Obama now talks about the “middle class,” instead of proletariat. (They update the language, but the ideology never changes.) Anyway, amid the senseless destruction wreaked by the rampaging anarchists, they smashed the windows at a Starbucks.
This was ironic symbolism, considering that Starbucks is a Seattle-based company which supports progressive political causes and has always cleverly marketed itself as concerned with environmentalism and other lefty “issues.” But this signifying jive didn’t fool the Black Bloc radicals, who despise all capitalist greedheads, no matter how much trendy progressive camouflage their marketing departments may deploy.
Starbucks CEO Howard Schultz made more than $65 million last year peddling his company’s left-wing brand and — displaying his shrewd marketing savvy — endorsed Obama, because nothing says Hope and Change quite like $4-a-cup Arabica. So now, Howard Schultz is hustling bipartisan cooperation on the “fiscal cliff”:
There are moments in our lives when we have an opportunity to ignite tremendous positive change—not just in the lives of the customers and communities we serve every day, but in our country. This was evident in the outpouring of support in the wake of the tragedy at Sandy Hook Elementary that claimed 26 innocent lives, including one of our partners (employees), Lauren Rousseau.
This spirit of connectedness and humanity is powerful; so powerful that if we unleash it, we can make a difference on a much grander scale. . . .
As many of you know, our elected officials in Washington D.C. have been unable to come together and compromise to solve the tremendously important, time-sensitive issue to fix the national debt. . . .
Rather than be bystanders, we have an opportunity—and I believe a responsibility — to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue. This week through December 28, partners in our Washington D.C. area stores are writing “Come Together” on customers’ cups.
It’s a small gesture, but the power of small gestures is what Starbucks is about! Imagine the power of our partners and hundreds of thousands of customers each sharing such a simple message, one cup at a time.
Screw you, Howard Schultz. Screw you and your phony “progressivism,” your bogus idealism-for-profit image-mongering, while you cash in on the National Public Radio-listening MSNBC-watching fools who buy your product because they think it’s a way to “make a difference.”
Next time there’s a riot, I hope the Black Bloc trashes all your stores.