Fox & Beck: The Real Story

Posted on | April 17, 2011 | 6 Comments

Jason Write, who co-authored Glenn Beck’s book The Christmas Sweater, explains the less-controversial truth behind the end of Beck’s daily show:

He and his vastly underrated business and creative teams at Mercury Radio Arts have long considered a change when he became, in effect, a free agent. It’s not what his detractors want you to hear, but if Beck and his production company had wanted to keep the daily show, he would have signed a new deal and continued clubbing the competition.
While Beck’s ratings have slipped from the sky highs of the health care debate, he still pulls 2 million viewers for a live broadcast at 5 p.m. EDT. Consider that a moment. He’s capturing those ratings with a show that airs on the East Coast while most are commuting home and at 2 p.m. on the West Coast, when folks are still tied to their cubicles.
Although he airs during Denny’s senior discount hour, he’s still pulverizing the prime time 8, 9 and 10 p.m. shows on the other cable news networks. He has unprecedented numbers for such an early broadcast. Are we really to believe Fox killed a show breaking ratings records in a time slot no one wants? . . .
Beck will continue to appear on Fox as a guest on other programs, he will produce and appear on programming of interest to Fox’s core audience, and he will remain a member of Fox’s extended family. What he won’t have to do is put on makeup and be locked in a studio at 5 p.m. every weekday.

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