Posted on | October 4, 2010 | 32 Comments
Christine O’Donnell’s first TV ad of the general election campaign:
The American Spectator, July 27:
With a smile like that, she’s awfully hard to hate. The Castle campaign tried to demonize her and it backfired. Maybe Baldy the Tax-Hiking Wanker will have better luck. I doubt it.
She may not be a witch, but you can’t deny she’s got magic.
She has a useful amount of sadness in her, of whippedness, that pushes the right emotional button. She was beaten up — hard not feel sympathetic for someone beaten up.
Exactly. My point, however, is that TV is about images.
Forget the words. Just turn off the sound and look at it. The moment she flashes that first smile, the average person likes her. They can’t help it. It’s an autonomic response.
Whether “I like her” translates into “I want her to be Senator,” I can’t say. But we’ve recently elected a president whose chief politic assets are a resonant baritone voice and a vague resemblance to the Allstate man, so I think it unwise to underestimate the superficiality of voters in the Age of Image.
UPDATE II: Three Tweets:
As with everything else about O’Donnell, this simple ad seems destined to be controversial. If she wins on Nov. 2, all the criticism of her and her campaign will be forgotten. Victory has that effect in politics.