Posted on | February 20, 2013 | 44 Comments
Soledad O’Brien: Nielsen needed a microscope to measure her audience
America’s Least Popular Cable-News Personality™ has joined the growing ranks of the nation’s unemployed, and you’ll excuse me for being so late to blog about it, but it took a while before I could stop dancing long enough to sit down and type.
How is it this award-winning big star has no ratings?
This has been the enduring mystery of Soledad O’Brien’s failed tenure at CNN, as I reported in March 2012:
Executives at CNN must be in shock at the catatrophic implosion of their morning lineup, as Starting Point With Soledad O’Brien (7-9 a.m. weekdays) recorded the cable network’s lowest ratings for that time slot in more than a decade. Fewer than 100,000 adults 25-54 tuned in to O’Brien’s program on an average day, according to the latest quarterly Nielsen numbers.
Inside Cable News called the CNN morning numbers “brutal,” and “an epic ratings collapse,” further adding: “CNN cannot continue to hemorrhage viewers like this much longer without taking drastic corrective action.”
O’Brien is destined to be remembered as the biggest flop in the history of television news. The nadir of her CNN career came in August when she was caught reading talking points from a liberal blog during an interview with a Romney campaign surrogate.