Posted on | December 15, 2013 | 46 Comments
Some very clever Harvard types (are there any other kind?) believe that, when it comes to apps, the gay community hasn’t offered the full bloom of its most tasteful side.
So they’ve created Distinc.tt. This, they claim, is “the only gay social app approved by the iTunes store for 12-year-olds and older.” . . .
Distinc.tt “uses real-time collective knowledge to connect trendsetting crowds and travelers to the places and people that best reflect their distinct interests.” . . .
“With an emphasis on good taste, Distinc.tt is sleekly designed to easily lead users to the right event, restaurant, party, or vacation spot for the moment or upcoming calendar, where their friends are or plan to go soon.” . . .
In the iTunes store, Distinc.tt has a charming way of describing itself: “Finally, an LGBT app that you can bring home to Mom!” . . .
[CEO Michael Belkin] wants “the good-taste part of the gay stereotype to gain traction with advertisers and cross the mainstream divide.”
Oh, great: It’s time to “cross the mainstream divide” — with a gay-oriented software application approved for 12-year-olds.