The Other McCain

"One should either write ruthlessly what one believes to be the truth, or else shut up." — Arthur Koestler

Math Problem: If the Atlantic Monthly Makes a Profit of $1.8 Million a Year . . .

Posted on | December 13, 2010 | 6 Comments

. . . and Andrew Sullivan “account[s] for more than a quarter of the site’s unique visitors and close to half its visits,” then isn’t Sully the most important member of the Atlantic Monthly‘s staff? A lot more important than the “cadre of young writers [who] began filling the newsroom’s cubicles” after they moved to D.C.?

Also, if Glenn Reynolds drives a lot more traffic than Andrew Sullivan — and he most certainly does — why isn’t Instapundit generating something upwards of $400,000 a year in profit? Or is it? Does his wife know?

UPDATE: Donald Douglas also discusses the “cadre of young writers” model — i.e., “let’s hire a bunch of bloggers” — at the Atlantic. All I can say is I’d be interested in seeing their proprietary Web analytics.

Category: Andrew Sullivan, Journalism

Comments

Comments are closed.

    About

    This is an area on your website where you can add text. This will serve as an informative location on your website, where you can talk about your site.

    Subscribe to our feed

    Search

    Admin