. . . and Andrew Sullivan “account[s] for more than a quarter of the site’s unique visitors and close to half its visits,” then isn’t Sully the most important member of the Atlantic Monthly‘s staff? A lot more important than the “cadre of young writers [who] began filling the newsroom’s cubicles” after they moved to D.C.?
Also, if Glenn Reynolds drives a lot more traffic than Andrew Sullivan — and he most certainly does — why isn’t Instapundit generating something upwards of $400,000 a year in profit? Or is it? Does his wife know?
UPDATE: Donald Douglas also discusses the “cadre of young writers” model — i.e., “let’s hire a bunch of bloggers” — at the Atlantic. All I can say is I’d be interested in seeing their proprietary Web analytics.