Posted on | October 15, 2012 | 17 Comments
A lot of people laughed at this news last week, but if only she lived in a swing state, Lindsay Lohan would be the perfect example of why Barack Obama’s on the verge of losing this election:
Lohan is a low information voter convinced that (a) employment is really important, (b) thinks that employment is not being sufficiently handled by the White House right now and (c) thinks that Mitt Romney is better equipped to handle employment.
That arguably logical sequence is all that it takes for a low-information voter to support Mitt Romney. The thing is, there are millions of voters like her. That should terrify the Obama campaign.
Matthew Cochrane feigns outrage at the characterization of Lindsay as a “low-information voter,” but contrary to what you might think, the term is not necessarily synonymous with stupid.
A “low-information voter” is simply someone who doesn’t pay a lot of attention to politics. Whereas most people who read blogs like this are political junkies, the typical “swing” voter isn’t. People who tend to vote only in presidential elections — never a primary, and rarely if ever in an off-year — aren’t stupid, they’re just busy with other things: Jobs, families, DUIs, court hearings, probation, rehab . . .
These people show up in polls as “don’t know”/”don’t care” most of the time. They’re not all into the issues, they’re not glued to the tube watching cable news 24/7, but they feel a patriotic duty to vote in presidential elections and they tend to ignore politics until a month or so before Election Day, when they say to themselves, “OK, which one of these clowns am I going to vote for?”
The basis of their decisions may seem simplistic to us political junkies, but this is just how regular Americnas think, and the simplicity of Lindsay Lohan’s logic — “Hey, the economy sucks and Mitt’s a business guy who might know how to fix this problem” — doesn’t mean she’s wrong or stupid. Sometimes things are both simple and true. Look at the latest headline from USA Today:
It’s as simple as three words: Chicks dig Mitt.