The Other McCain

"One should either write ruthlessly what one believes to be the truth, or else shut up." — Arthur Koestler

Oh, Feminists Losing Their Jobs?

Posted on | April 22, 2020 | 3 Comments

You have to read this very carefully:

An internal document at Vice Media Group lays out a plan for substantial layoffs at the new-media company’s websites, as Vice considers a variety of options to deal with coronavirus pandemic.
The planning document, which was reviewed by The Wall Street Journal, calls for layoffs of over 300 people in digital operations, including major cuts at both Vice News and Refinery29, the women-focused digital publisher Vice acquired last year. . . .
Vice is expecting online ad sales to suffer during the crisis, with expected shortfalls of 33% at Refinery29 and 39% at Vice’s entertainment and news sites, according to the document.

More about that:

It would be shocking if Vice, which lost over a billion dollars in value over the past few years, didn’t make cuts. Vice spent roughly $400 million last year to acquire Refinery29, after investors had already begun writing down their investments in the company.

Refinery29 was originally a fashion-oriented site that, like many other such sites, went all-in on feminism circa 2014. What does it say about Vice management that they would pay $400 million for a site that published articles like “Feminist Gifts For Your Friend Who’s Fighting The Patriarchy” and “Daenerys Targaryen Is Emilia Clarke’s Feminist Inspiration”? But when you’re already losing hundreds of millions of dollars a year, why not?

Vice’s bad investment in Refinery29 is part of a general trend, with the Bustle Media Group (BMG) similarly laying off staff after buying up various failed feminist-themed sites. (Hat-tip: Ace of Spades.)

Who keeps bankrolling these projects and why? How do these investors expect a website like Mic (now owned by BMG) to turn a profit by publishing content like, “Transplaining: My husband wants to transition into a woman. What should I do?” Is there much of a market for such content? “Get woke, go broke,” I guess. The Great Feminist Website Gold Rush lasted about four years, beginning with the “campus rape epidemic” hysteria of 2014 and ending with the Brett Kavanaugh hearings. The fact that Democrats have nominated an old white guy as their presidential candidate, rejecting such “progressive” women as Elizabeth Warren, is the final death knell of that era. Now that all these feminist writers are getting laid off, what will become of their cats?



3 Responses to “Oh, Feminists Losing Their Jobs?”

  1. If All You See… » Pirate's Cove
    April 23rd, 2020 @ 1:00 pm

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