The Other McCain

"One should either write ruthlessly what one believes to be the truth, or else shut up." — Arthur Koestler

Why Is Breitbart #Winning?

Posted on | December 26, 2019 | Comments Off on Why Is Breitbart #Winning?


More than 3,000 journalists lost their jobs this year. Liberals are mystified why a conservative news site is defying the trend:

Breitbart News Network’s Facebook page has captured more engagement than several of the largest corporate news outlets combined amid the ongoing impeachment battle, a VICE News report revealed Monday.
VICE News reports:

With just 4 million followers, Breitbart’s page racked up more likes, comments, and shares since Sept. 1 (57.8 million) than The New York Times, Washington Post, Wall Street Journal, and USA Today combined (42.6 million). It outpaced each of the broadcast news networks, MSNBC, and CNN. CNN Spokesman Matt Dornic rejected the comparison in a statement to VICE News.

Despite Dornic’s objection to the report, engagement data via analytics firm CrowdTangle are undeniable. CrowdTangle found Breitbart News has received more likes, comments, and shares than CNN’s primary Facebook page over the last three months.
“We’ve been dominating in our neck of the woods,” Breitbart Editor-in-Chief Alex Marlow told VICE News.
In addition to engaging news stories, Marlow credited Breitbart News’ success on Facebook to its use of content that fosters community interaction, with each post garnering thousands of likes, comments, and shares.
“It’s a bigger win if they’re going straight to the website,” he explained. “But we do look at it as a more holistic approach for developing the brand.”

The obvious explanation is this: Liberal bias saturates “mainstream” news organizations and thus stamps a certain boring conformity on most journalism. Anyone looking for something different — something exciting, not molded to fit the contours of political correctness — will find that Breitbart News offers what they seek. By consistently delivering the desired commodity, Breitbart builds “brand loyalty” in its readers.

So while liberals bemoan the “2019 Media Apocalypse,” readers continue flocking to alternative (i.e., not liberal) news sources.



Comments are closed.