Julia Baugher, ‘Internet Famous’ on the cover of Wired magazine, 2008.
Friday and Saturday, I worked for hours to research and write my report on “fame whore” Julia Baugher (a/k/a Julia Allison), who was once featured on national magazine covers, who appeared as a frequent guest on Fox News, who had her own Bravo reality-TV series in 2012, who has written for Cosmo, Elle, Huffington Post and other publications.
This Georgetown University alumna, who 10 years ago was the illustrious example of becoming “Internet Famous,” has left more burning bridges behind her than Sherman marching through Georgia. And while my Saturday report hit most of the highlights (and lowlights) of her biography, even 3,000 words did not suffice to encompass every noteworthy debacle in the descending spiral of this erstwhile celebrity who has outlived her 15 minutes of fame. Where to begin with collecting the remaining debris from this shipwrecked life? Well, in February 2014, Miss Baugher spoke on a journalism school panel at the University of Pennsylvania entitled “Feminism/s Presents: Sex in Journalism,” and her biographical blurb in the event program read thus:
Julia Allison, 32, is a nationally recognized journalist, relationship expert, public speaker, former BRAVO star and 2008 WIRED cover girl. She is currently at work writing her first book, Experiments in Happiness, to published Spring 2015 by St. Martin’s Press. A veteran tv commentator and host, Allison has made hundreds of appearances on CNN, NBC, CBS, ABC, Fox, E!, MSNBC, VH1 and MTV, and has published several hundred articles for publications as diverse as ELLE, Newsweek, the Chicago Tribune, Cosmopolitan, New York magazine and The New York Post, covering everything from Burning Man to Comic Con to NY Fashion Week to the White House Correspondents’ Dinner, as well as interviewing unconventional experts in the realm of happiness and relationships, and examining the impact of technology and social media on culture. She has spoken at conferences around the world as well as universities like MIT, Wharton, Harvard on new media, personal branding, unconventional purpose driven marketing, and hacking happiness. Allison got her start as the (sometimes controversial) dating columnist for Georgetown University when she was an undergraduate. A recovering social media addict with over 300k combined Facebook and Twitter followers, she’s lived in New York, LA, DC and Chicago. Now she lives, loves, and experiments with happiness (and a lot of yoga) in San Francisco.
Among the many items on this list, “former BRAVO star” might catch your attention. Her reality-TV series flamed out like the Hindenburg at Lakehurst after eight episodes. The premise was this: Three “relationship experts” (Miss Baugher, a freelance columnist; Emily Morse, host of a San Francisco radio show called “Sex With Emily”; and New York “executive matchmaker” Amy Laurent) would be shown doing their professional work, and also in their private lives because (ironic twist) all of them were past 30 and didn’t have relationships of their own. No husbands, no steady boyfriends — they were personally failing in the precise area of life at which they were selling themselves as “experts”!
Not surprisingly, like everything else in Julia Baugher’s life, the Bravo series Miss Advised ended in disappointment and failure, although she claimed to have gained valuable insights from her experience:
Julia Allison has (finally) experienced a much-needed breakthrough when it comes to love and finding Mr. Right.
“I was completely delusional,” the Miss Advised star admits to TV Guide about her search for a husband. “I thought the problem was I couldn’t find the right guy but … I had created an idea of what marriage should be based on my parents involving the suburbs, monogamy and daily routines I’m not interested in. I was setting up a situation where I’d fail.”
But that’s not the case today. “I realized I can make my own rules and I don’t have to have the relationship my parents had,” explains the Illinois native, who also learned another valuable love lesson recently — turn it down a notch.
“The skillset I have learned to utilize in my career — which is aggressive, masculine, focused, directed — that is not the energy you want to bring on a date,” says the expert on personal branding. “I was interrogating these guys and I always thought that was very charming and it was not charming to watch! There was no romantic energy. I’m starting to believe the things that make you good in a career make you bad in a relationship.”
Add one more newfound belief to the pile. “I’m starting to believe people who have chronic problems need to have a camera crew follow them. It was massively effective.”
Did she solve her “chronic problems”? Did the discovery that she could “make my own rules” lead her to happiness without all those “delusional” routines of suburban monogamy? Well, she’s an expert on happiness, too. Remember her book, Experiments in Happiness, which she said would be published by St. Martin’s Press in 2015? That didn’t happen.
Experiments in Happiness
How I Learned to Live a Life Filled With Love,
Creativity, Meaning…and a Little Bit of Magic
When Julia Allison — acclaimed journalist, relationship expert, and lady-about-town — set out to discover what was holding her back from happiness, she didn’t just pick up a self-help book: she wanted to write her own. Chronicling her unconventional experiments as a “guinea pig of happiness,” Allison takes readers through her journey with her characteristic charm, humor, and warmth. For anyone feeling unsettled in their hectic urban life, and for devotees of Allison’s trademark style, Experiments in Happiness is a road worth travelling on.
This “road worth travelling on” proved to be a road to nowhere.
Miss Baugher scored her book deal in September 2013, based on an 81-page proposal that included a lot of revelations about herself. Did you know that she used to have a big nose, and had not one, but two nose jobs, the first at age 19? Did you know (well, anyone could easily guess) that she “felt like an outcast, an unpopular misfit” in high school, was bulimic and, during her peak of fame circa 2007, she would “cry myself to sleep, then wake up the next day, aching with emptiness”?
Ah, but her proposal promised the cure for unhappiness, via numerous “experiments,” and it also promised interviews with all kinds of people, from Mark Zuckerberg to Tina Fey to the “Duck Dynasty” family. Her marketing proposal involved selling herself as the Happiness Expert™ with lots of media tie-ins, perhaps including a movie based on the book. Her proposal included “20 reasons this book will be a runaway bestseller” that promised a blog (“URLs . . . already registered”) aimed at “creating a worldwide following of people who are excited to evangelize and take action.” The term for this is: Bipolar, manic phase.
It never happened. Her boyfriend dumped her, she fell into a depression, turned in a manuscript that did not deliver what she’d promised in her original manic-phase proposal and, when re-writes couldn’t fix it, the publisher finally demanded she return the advance money.
The story of that debacle is highlighted by Melayna Lokosky who calls Julia Baugher “the poster child for The Sociopathic Business Model.” Ms. Lovosky is a corporate whistleblower-turned-consultant who specializes in protecting against a type of fraud where would-be entrepreneurs use exaggerated promises to attract venture capital. “Fraud fears facts,” as Ms. Lokosky says, and one way scammers seek to suppress the “negative truth” about themselves is to denigrate as “haters” any truth-teller who tries to hold them accountable. This resembles the tactics of DARVO (Deny, Accuse, Reverse Victim and Offender) in which wrongdoers play the victim by maligning the motives of their accusers.
In the case of Julia Baugher, the people she calls “haters” are the operators and commenters at a blog called RebloggingDonk which has chronicled and mocked everything she’s done for years. All her failures and excuses, every attempt to “re-invent” herself — RebloggingDonk is the dossier, the archival source on Miss Baugher’s spectacular descent from Manhattan socialite to . . . well, what is she anymore?
For two years, she was a fixture on the hippie festival circuit, following around her DJ boyfriend “Rain Phutureprimitive” (a/k/a Chad McNally) but that ended last year when he decided he was into “polyamory” (a/k/a, screwing around, threesomes, orgies, etc.). In June, in a column for the New York Post, Miss Baugher said she had recently “started seeing someone I never would have dated 10 years earlier,” a guy she called “a very reasonable choice.” Guess how that turned out? Continue reading Fame Whore Update: Relationship Expert Fails and Good-Bye, ‘Reasonable’ Man →

