“The Internet has created a huge megaphone. That’s great, but it often creates so much noise that the people on the receiving end can’t hear anything.”
— Jake Brewer, manager at Change.org
Let me try an analogy here: The library is full of books, and there is a rack full of magazines at the grocery store checkout line. People don’t complain about the “noise” from print media because it is not interactive, it doesn’t jump out at you on your smartphone, on your laptop, in your social media feed. Technology is just a tool. The complaints people make about online media are not necessarily inherent to the technology. Rather, it’s how we use these tools that causes problems.
Educated people know how to go to the library and find the book they want. Obnoxious idiots publish stupid books — “Snooki” from MTV’s Jersey Shore, for example — but educated people ignore that “noise” and instead seek out books that contain useful knowledge. By the same token, the multiplex theater at your local shopping mall shows lots of stupid movies, but you read the reviews, watch the previews and only buy tickets to the movies that seem worthwhile to you.
Educated people also know how to use online technology to find what they want. We filter out the “noise,” and choose from among the various tools — the Drudge Report is a tool, Twitter is a tool, Google News is a tool — to acquire the information we need.
When Jake Brewer complains about “noise” on the Internet, he doesn’t mean that he is unable to find what he wants online. No, he is an educated person, very sophisticated in his use of Internet tools, and has no problem accessing the information he seeks. What Jake Brewer is complaining about is that the online audience he wants to reach with his message — whom he presumes to be less educated and less sophisticated than himself — is distracted by “noise,” which he defines as information less important than the message Jake Brewer is sending.
Guess what, Jake? It’s called democracy. Idiots who spend all day sending each other cute puppy videos on Facebook? Democracy.
Let’s go back a few years, Jake. It was Jan. 21, 2009, and Barack Obama had just been inaugurated as our 44th President.
I’m sitting a couple blocks north of the White House and the buzz around here is intense. Still.
The sense that we are in the middle of a massively-historical moment is palpable, and there’s a lot of talk about yesterday’s inauguration ushering in new era for our country. To be honest, I’m as taken up as anyone with the hopeful possibilities that 2009 and beyond can bring.
I hear “new era,” and I immediately start thinking about what those words can mean. My deep, personal hope is that this new era will be defined by the decision of our country to move boldly into the clean energy future we must achieve.
I’m even more hopeful after hearing these ideas inserted so prominently into President Obama’s inaugural address. . . .
We need to act. Now. And just as we came together in record numbers to vote new elected officials into office, the young people of this country WILL act.
http://www.PowerShift09.org
Our response is bold. It is equal to this historic moment. It is audaciously hopeful, and infused with the energy and vitality of an entire generation of Americans ready to turn good intentions and rhetoric into reality.
37 days after President Obama lost the “-elect,” we are going to bring 10,000 young people to Washington to hold our elected officials accountable for rebuilding our economy and reclaiming our future through bold climate and clean energy policy.
And whether this was your first election or your twentieth, we need you to be here with us. Or at the least, we need you to support us.
Power Shift ’09 will be one of the “Where Were You Moments” of our generation. You can join us in DC starting February 27th for four days of learning, connection, music, inspiration, and the largest lobby day on climate and clean energy Capitol Hill has ever seen. . . .
That was your Huffington Post column, Jake. What you were hustling then as PowerShift09.org now re-directs to WeArePowerShift.org, “a grassroots-driven online community that seeks to empower and serve as a hub for the youth climate movement.” At the lower right-hand corner of that page, we learn this is a “Project of Energy Action Coalition,” and here are all the “green” groups in that coalition. So, what was that “Power Shift ’09” conference you were hustling, Jake?
The first Power Shift Conference took place from November 2 to 5 in 2007 with between 5,000 and 6,000 students and young people in attendance. . . . The event was also attended by a number of keynote speakers which included Al Gore. The main aim of the first conference was to urge elected officials to pass legislation which would include . . .
- The creation of a 5 million-strong Clean Energy Job Corps
- The reduction of greenhouse gases to 80 percent below 1990 levels by 2050, which scientists say is the baseline for mitigating the worst effects of global warming
- A moratorium on new coal plants and divestment from fossil fuel and highway subsidies.
On February 27 to March 2, 2009, the second American Power Shift Conference took place. Similarly to the first summit, it included workshops, panel discussions, and speakers focusing on addressing climate change and environmental justice. This time, keynote speakers included Van Jones, Bill McKibben of 350.org, Ralph Nader, and Speaker of the House Nancy Pelosi.
OK, Jake: How much were you paid to promote that “Power Shift” conference on Huffington Post, and who paid you to promote it?
People get paid good money to hustle stuff on the Internet. Some of my best friends make their living that way, Jake, but none of my best friends would ever take a dime to hustle that phony “climate change and environmental justice” bullshit.
So I was reading that story at the New Yorker about the “King of Clickbait . . . Emerson Spartz, an Internet-media entrepreneur in Chicago,” and I came across your quote, Jake, the one about how the Internet “creates so much noise that the people on the receiving end can’t hear anything,” and it pissed me off. Who the fuck is this douchebag, who gets paid money to create noise on the Internet, complaining about “noise” from other people that drowns out the noise he is paid to create?
Hi, @jakebrewer! I'm from the Internet, and I've been appointed to tell you what a ginormous douchebag you are.
— Robert Stacy McCain (@rsmccain) December 29, 2014
No, @jakebrewer. You were quoted in a New Yorker article. http://t.co/3MreOSOwaE And the Internet decided you are a ginormous douchebag.
— Robert Stacy McCain (@rsmccain) December 29, 2014
The Internet is a powerful tool, and it told me that Jake Brewer is a ginormous douchebag who hustles “climate change” bullshit.
And the Internet couldn’t find Jake’s apology for that.
UPDATE: Really amazing, what the Internet can tell you.
.@ScotsFyre Perhaps you're ready for some amnesty-loving open-borders advocacy at HuffPo? http://t.co/jQ3rnt0mhp @jakebrewer
— Robert Stacy McCain (@rsmccain) December 29, 2014
Here is @JakeBrewer's group, Define American, endorsing Obama's illegal amnesty last month. http://t.co/ACQkFc6hh5 @ScotsFyre #tcot
— Robert Stacy McCain (@rsmccain) December 29, 2014





